For most categories, a meaningful Google Ads test in Turkey starts around the equivalent of €300–600 per month in media spend — enough to gather statistically useful data in one or two cities. Competitive verticals (legal, aesthetics, finance) need more, because CPCs there rival European levels.
Treat month one as a data purchase
The first month's job is not profit; it is learning which Turkish keywords, cities and ad copies produce leads at what cost. Budget then shifts toward winners. Foreign advertisers who judge Turkey by the first month's ROAS routinely abandon a market that would have paid back by month three.
The translated-keywords trap
Turkish suffix morphology means "running shoes" expands into dozens of high-intent variants that a translated keyword list never captures — while the translated list bids on generic terms with poor intent. Native keyword research typically cuts wasted spend by a third in the first month alone.
Account ownership
Insist on owning your ad account, with media spend billed directly by Google. At EnterX the account is always yours; our management fee is separate and your spend is visible to you at all times.