LinkedIn is the most precise channel for reaching Turkish business decision-makers — filterable by title, industry and company size. It is also the most expensive per click, which is exactly why strategy matters more here than anywhere else.
Language: Turkish, English, or both?
Turkish executives operate bilingually, but engagement data is clear: Turkish-language content earns materially more interaction from local audiences. The pattern that works for foreign brands is Turkish-first content with English variants for multinational segments.
People beat logos
LinkedIn’s algorithm favours personal profiles heavily over company pages. Executive thought-leadership from your local team — even a small one — outperforms polished corporate posts. The company page is your storefront; people are your reach.
Making the economics work
High CPCs pay back when lifetime value is high: narrow audiences, Lead Gen Forms feeding your CRM, and content that demonstrates competence rather than claims it. Judge the channel by cost per qualified opportunity, never by cost per click.