Cart abandonment in Turkish e-commerce runs at typical global levels — roughly two-thirds to three-quarters of carts never convert. The difference between stores is not the rate; it is whether a recovery machine exists.
Why Turkish carts get abandoned
Beyond universal reasons (comparison shopping, shipping cost surprises), two local factors stand out: missing installment options at checkout, and cargo-fee thresholds that buyers discover late. Both are fixable at the UX level before any remarketing spend.
The recovery sequence
First reminder within 1–3 hours converts best; second at ~24 hours; final at ~72 hours. Hold the discount until the last message — leading with it trains customers to abandon on purpose. Retargeting audiences on Meta and Google should mirror the same windows.
Compliance note
Cart e-mails and SMS to Turkish consumers require İYS-registered consent like any commercial message. Collect it at account creation or checkout — recovering carts illegally is an expensive way to save a sale.
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