Website speed directly affects sales and Google rankings: studies show every extra second of load time measurably lowers conversion. Speed is no longer "nice to have" — it is a measured ranking factor.
What a slow site costs
Visitors abandon a page that won't load within 2–3 seconds — you lose the person your ads or SEO paid for before they even see the content. Slowness wastes both ad budget and organic traffic; in e-commerce it is direct revenue loss.
What Core Web Vitals are
Google's three user-experience metrics: LCP (largest content load time), INP (responsiveness to interaction) and CLS (visual shifts). These are official ranking signals, measurable free with PageSpeed Insights.
How to speed up your site
- Optimise images (modern format, right size, lazy loading).
- Use quality hosting and caching.
- Remove unnecessary plugins/scripts.
- Use a CDN for global speed.
Speed needs ongoing maintenance — budget for it, as covered in website annual costs in Turkey.
Summary
A fast site means more conversions and better rankings; Core Web Vitals make it measurable. To build a fast, performant site, see our web design service.
Want this handled by a local team? See our web design service. Core Web Vitals-compliant, fast and conversion-focused site builds.