An SEO audit answers three questions in order: can Google see your site, does it understand it, and does it recommend it? For a website targeting Turkey there is a fourth question most audits skip — is the site actually speaking Turkish the way Turkish customers search?
Start technical, not with keywords
Rankings are an outcome. If robots.txt blocks the crawler or the sitemap is stale, no keyword strategy will save you. Type site:yourdomain.com into Google: if the result count is far below your real page count, fix crawlability first. Then check HTTPS redirection, mobile rendering and Core Web Vitals in PageSpeed Insights.
Content signals Turkish buyers expect
Every page needs a unique title that names the topic — and for Turkey, that topic should match how Turks actually phrase searches, not a literal translation of your English keywords. "Corporate website design" translates literally one way, but the phrase Turks type is different, and the volume difference is dramatic. Our note on website localization for Turkey covers this trap in detail.
Authority: fewer, better links
Check Search Console for the queries you already appear on — Google is telling you where it takes you seriously. On backlinks, ten spammy directory links do more harm than one link from a real industry publication. Turkish link farms are cheap and plentiful; avoid them.
Manual or automated?
Everything above can be checked by hand, but on a 25-page site it takes hours and something always slips. We built our own audit engine for this: anyone who signs up to the EnterX SEO panel gets one full site audit free — 40+ checks, page by page, split into critical issues, warnings and suggestions.
Summary
Audit in this order: crawlability, content signals, authority, speed. Fix critical issues before touching anything else, and re-audit quarterly. If you would rather have the whole loop run for you, see our SEO service for Turkey.